News

Housewares Innovation Awards

In a busy week of two major trade shows, we took time out to attend the Housewares Innovation Awards on the evening of Monday 6 February, and picked up two awards made it a very worthwhile break from the exhibition stand!

We were crowned highly commended in two categories: the Bakeware Innovation Award and the Service Award.

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Success at Spring Fair 2017

Across a number of displays occupying a 255 square metre area of the NEC, we showcased hundreds of products from our homeware and cookware ranges at Spring Fair.

We used the UK’s number one trade fair for home & gifts to launch our new brand Baker & Salt, a range of stylish yet durable enamelware baking dishes. Made from vitreous enamel and with a hand-sprayed finish, these unique products can be used in the oven, as well as on the hob, barbecue and outdoor fire without any buckling. Buyers expressed lots of interest in the products, which will be available to order from April.

New innovations throughout the Wham® range drew buyers to our stand, and cookery demos highlighted the quality and versatility of products in the PushPan® and Wham® Cook ranges.

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Multilingual Mitch joins What More’s international sales team

Having just completed a very successful Spring Fair, What More UK are currently exhibiting at the Ambiente trade show in Frankfurt. This year there’s a new face in our international sales team.

Mitch Enache joined What More UK as our International Sales Manager in December 2016. And for Romanian born Mitch, there’s no need to dig out the German phrase book for this overseas sales trip.

Mitch is a fluent German speaker. He’s also fluent in French and English – in addition to his mother tongue of Romanian, of course.

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New sales representative for What More UK

David Brett, What More UK’s new Sales Representative for the South of England, brings with him over 20 years of retail and wholesale experience within a family business in Ireland. With previous roles in kitchenware and catering equipment, he also brings established contacts and is looking forward to developing more as he grows What More UK’s bakeware customer base.

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What More makes changes at the top following year of growth

As another year of intense growth draws to a close, What More UK announces a change in directorship. Operations Director Roger Tout will step into a non-executive director role, handing the reins to former Works Manager Garry Ireland.

Roger Tout has worked for What More UK since 2000, having joined the business the year after it was founded. In his 16 years as Operations Director, Roger has had overall responsibility for the warehousing and despatch of all What More UK orders, both to customers across the UK and internationally.

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Palace date for What More UK Director to collect OBE honour

Friday 11 November was a work day like no other for What More UK Director Tony Grimshaw, as he made his way to Buckingham Palace to collect his OBE award.

Tony was joined by wife Helen and two of his three daughters, Alison Townsend and Sarah Grimshaw, for the prestigious occasion as he received his OBE from HRH the Duke of Cambridge, Prince William.

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What More UK director hailed as UK manufacturing exemplar

What More UK has been listed among the top 100 British manufacturers.

Director Tony Grimshaw OBE is proud to receive the accolade on behalf of his colleagues in all areas of What More’s business, following last night’s announcement by The Manufacturer magazine.

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