Directors and managers from the sales, buying, production and marketing teams recently visited the Whitford and CCC sites in Cheshire and Wolverhampton. The visits were both very productive and are part of an ongoing commitment to ensure that What More are aligned to offer our customers the best options available when it comes to pre-coated non-stick bakeware.
In a very competitive marketplace the team are always looking at all the available coatings and options available to ensure we have the range and depth of products our customers want & need.
Our manufacturing capabilities help to ensure we are in a unique position when it comes to available options and we are constantly striving to ensure we appeal not only to the UK market, but to the bakeware market around the globe.
We would encourage retailers to visit our manufacturing site to see first-hand the exciting constant development & investment at What More.
Vitreous enamel kitchenware started around the middle of the 19th century, believed to have been first seen in Germany as an application on cookware.
Since then it has been a constant division of the kitchenware market with pots and pans and ovenware as well as being popular for outdoor cooking in camping. It continues to evolve, whilst retaining the traditional charm of its origins.
The team at What More introduced the Wham® Cook range of black enamel in 2015 and it has been popular due to the versatility and longevity of enamelware.
Wham® Cook Enamel used on a BBQ to cook prawns on a diffused heat.
In 2017 we launched a new range of oven to tableware enamel – Baker & Salt®. As with the Wham® Cook enamel the Baker & Salt® collection is made in the UK. It is manufactured in a heavier gauge and it is visually striking in a black and cream colourway.
The application of the enamel coating is a multi-stage process and all products are hand finished.
Enamel bakeware and cookware is extremely versatile.
The new Baker & Salt® collection of vitreous enamel oven to tableware has been designed to be both practical and elegant whilst also being durable.
Featuring ergonomic front handles for easier removal from the oven, added safety and convenience.
With a bakeware photoshoot there is always a great mix of sweet and savoury to prepare and then bake. Nothing goes to waste once it has been in the spotlight and there are always plenty of willing volunteers to help with that. That is handy as we certainly did a lot of baking for our last shoot!
From preparing a lovely delicious pizza with various fresh toppings, to making and decorating a selection of cakes the team worked hard over a couple of days to achieve what was needed from the shoot. A lot of preparation goes into these shoots too, so the planning stage is equally important to make sure time is maximised, ingredients are purchased and the required shots are known in advance.
The Wham® Cook Pizza Tray – makes a perfect 12” pizza.
Although some were, not all of the team on the shoot were experienced bakers. The Wham® Cook bakeware was very easy to use and especially easy to release due to the quality of the non-stick. For example baking a chocolate cake was a joy in our loose based cake tin. Decorating it was fun too. Eating it, well that part you can guess!
Lasagne was ever so simple to prepare in the Wham® Cook Large Multi-Use Tray.
The team prepared chicken a couple of ways. Wings were roasted in the oven on a square tray with chevrons, whilst a deep roaster was used for a roast chicken with accompanying vegetables.
There was always going to be a dash towards the muffins once they had finished their photographic duties.
Who can resist such chocolate temptation? Luckily with the 12 cup muffin pan there are plenty to go around!
The Wham® Cook 21cm Sandwich Tins produced a very light and airy Victoria sponge. Filled with buttercream, strawberry jam and decorated with fresh strawberries, then dusted liberally with icing sugar. It was great fun to bake this cake and even more to eat it afterwards – a cup of tea with that? Well, if you’ve got the kettle on go on then!
On Friday 29th September our main showroom was transformed into a baking hotspot, filled with cakes, pies and smiling faces. Well who wouldn’t smile over a cuppa and a choice of baked delights?!
It was all for a great cause, The World’s Biggest Coffee Morning, which is Macmillan’s largest annual fundraiser for supporting people facing cancer.
Members of our team baked everything from delicately crimped meat pies from receptionist Debs Feeney to a showstopper chocolate orange cake from Sales Director Andy Riley.
A wide selection of bakeware was used to prepare each bake, from Wham® Cook non-stick cake pans to our patented PushPan® in non-stick and aluminium. The new range of Wham® Cook cake storage also came in very handy for transporting the various bakes to the office.
Our office staff donated generously and a total of £212 was raised.
When a local volunteer group put out an online appeal for storage boxes for their food bank via social media What More quickly acted to help.
Michelle Davies and David Booth visited the What More offices and in the showroom were shown a selection of the many plastic boxes produced at the company’s Altham factory.
After explaining the scope of the big community project the Hyndburn Helpers are working on it seemed like the Wham® Bam range of plastic box would be ideal. With a large amount of food to be sorted, stored and distributed the storage needed to be robust, secure and allow for a system of identification. The colour options of the boxes would help in sorting all the donated food, one of the biggest tasks ahead for Michelle, David and their team of volunteers.
Michelle Davies of the Hyndburn Helpers said: “After people from around the community have been so generous in donating to the food bank we want to make sure that we can store it all securely and get it to the people who need it most in the local area. Having good strong boxes, which keep the food safe and secure is vitally important to the project”.
“We are totally reliant on donations, as we receive no government funding. When the team at What More came and delivered the boxes we quickly filled them all. The team told us that if we needed some more they could help and we are receiving a second delivery this week”.
Adam Wilkinson, What More’s Marketing & Product Development Manager said:
“As a large local manufacturer we are very aware of our place in the community and we take a pride in it. For many of our workforce the Hyndburn area is where they live or grew up. To find out that people are so in need of food in your local area is a real eye opener.”
“When we heard of the great community work the Hyndburn Helpers were doing and found out they were desperate for plastic storage for their food bank we really wanted to help. In donating our strongest, secure boxes we know that Michelle, David and the team will not have to worry about storing and protecting all the food.”
Products in What More UK’s Wham® Bam range are available in various sizes, from 2.3 litres right up to 150 litres.
In a busy week of two major trade shows, we took time out to attend the Housewares Innovation Awards on the evening of Monday 6 February, and picked up two awards made it a very worthwhile break from the exhibition stand!
We were crowned highly commended in two categories: the Bakeware Innovation Award and the Service Award.
Across a number of displays occupying a 255 square metre area of the NEC, we showcased hundreds of products from our homeware and cookware ranges at Spring Fair.
We used the UK’s number one trade fair for home & gifts to launch our new brand Baker & Salt, a range of stylish yet durable enamelware baking dishes. Made from vitreous enamel and with a hand-sprayed finish, these unique products can be used in the oven, as well as on the hob, barbecue and outdoor fire without any buckling. Buyers expressed lots of interest in the products, which will be available to order from April.
New innovations throughout the Wham® range drew buyers to our stand, and cookery demos highlighted the quality and versatility of products in the PushPan® and Wham® Cook ranges.
Padiham based What More UK is celebrating being crowned a champion for international exports for the fourth consecutive year. The Department for International Trade (DIT) North West has included the UK’s largest plastics manufacturer in its 2017 list of Export Champions.
As another year of intense growth draws to a close, What More UK announces a change in directorship. Operations Director Roger Tout will step into a non-executive director role, handing the reins to former Works Manager Garry Ireland.
Roger Tout has worked for What More UK since 2000, having joined the business the year after it was founded. In his 16 years as Operations Director, Roger has had overall responsibility for the warehousing and despatch of all What More UK orders, both to customers across the UK and internationally.
Friday 11 November was a work day like no other for What More UK Director Tony Grimshaw, as he made his way to Buckingham Palace to collect his OBE award.
Tony was joined by wife Helen and two of his three daughters, Alison Townsend and Sarah Grimshaw, for the prestigious occasion as he received his OBE from HRH the Duke of Cambridge, Prince William.
What More UK has been listed among the top 100 British manufacturers.
Director Tony Grimshaw OBE is proud to receive the accolade on behalf of his colleagues in all areas of What More’s business, following last night’s announcement by The Manufacturer magazine.