News

Ethel – What More gets involved in a film project

A trade press article really grabbed the attention of our team recently. The production team of a new short film “Ethel” were looking for product donations from the housewares industry.

The film stars BAFTA award winning actress Miriam Margolyes OBE in the lead role and explores the subject of an elderly lady living alone with Alzheimer’s disease. The aim is to help raise public awareness of people living with Alzheimer’s and dementia.

Contacting the producer to discuss the film it was soon clear this was a project What More could easily help with by donating products from across various ranges to help prop Ethel’s flat in the film, which commences shooting in mid August.

More information can be seen on the website for Ethel here:  https://www.ethelshortfilm.co.uk  and also on the regularly updated feed on Twitter: 

 

Based on real events, Ethel is a film that looks to raise awareness of how elderly people can become vulnerable when living with dementia.

Local Scouts visit What More UK factory for a tour and Q&A

Hyndburn Scouts were excited to tour the What More UK factory, based in Altham, to find out more about the process of making the storage boxes and items they use every day.

We opened our doors to the local Scouts for an exclusive factory tour and Q&A with our staff. 18 Scouts from the 1st Oswaldtwistle St. Pauls Scout group took part in the tour.

Matt Hand, Production Manager at What More UK led part of the tour:

“I have never done anything like this before, but we have all been really looking forward to it! We wanted to show the children how the items they use every day are created, teach them a bit of the science behind it and also explain the importance of recycling. Before the tour of the machinery and factory we showed them a video about the materials we use to create our new range of boxes, the Wham UPCYCLED box. This new range is a bit different as it is made from items which would normally be thrown away or taken to landfill. The children were full of questions, were amazed by the size of our factory, and we are based just a few miles away from where most of them live too! They had a lot of questions which was wonderful, we tried to answer them all as thoroughly as possible; hopefully they had a fab time and have learnt something too.”

Born and raised in Accrington, Stephen Lowe, BBC Radio Lancashire Presenter, joined the Scouts on their tour of the What More UK factory. With a passion for outdoor pursuits and getting involved with the local community, Stephen is a Scout Ambassador for East Lancashire and also Group Chairman of the 1st Oswaldtwistle St. Pauls Scout Group in his spare time.

Stephen commented:

“We have had a brilliant night here at Wham, it’s been a privilege to show the youngsters what a fantastic manufacturing company this is right on our doorstep in Hyndburn. I want to say a huge thank you to Andy Holt for inviting us and also to all the members of staff that have been here tonight showing us around and answering the 3 million questions our scouts have put to them! I can’t believe it, it’s like having NASA here in our own town with the robots, machinery and products being shipped all over the world. It has been fantastic to see and an honour to have an inside view.

After the tour we gave UPCYCLED boxes to the scouts to help with storage in their HQ, giving them a sturdy and long-lasting solution for organising all their kit. Every child also received a small UPCYCLED box, a lunch box and a re-useable folding water bottle to take home, encouraging them to ditch the single use plastics and opt for items that will stand the test of time!

Garry Ireland, Operations Director at What More UK added:

“We don’t normally have children walking around the factory but we felt it was something really important to do. We want them to feel connected to local businesses, be aware of where products come from and how they are created. We are very proud to be based here in Altham and always looking to support and engage with the community around us. Some of the children had wonderful questions, they were particularly interested in just how far away we ship products and how long it takes them to reach places like Australia and Dubai. I hope we have inspired some young minds today, there definitely seemed to be a few scientists and future entrepreneurs amongst them!”

Matt Hand, Production Manager, explaining to the children which raw materials go into plastic products to.

Baker & Salt vitreous enamelware is a finalist in prestigious industry awards!

This week saw the finalists of the prestigious Excellence in Housewares Awards 2018 being announced. Naturally we were delighted to find out that our popular Baker & Salt vitreous enamelware range has been chosen as a finalist amongst leading household names in the Excellence in Cookware category.

Organised by trade magazine ‘Progressive Housewares’ in conjunction with the Cookshop & Housewares (CHA) division of trade body bira (British Independent Retailers Association), the awards recognise and reward the achievements of UK housewares products (and retailers) over the past year.

Hundreds of housewares products launched over the past 12 months were judged by a panel of more than 25 housewares buyers last week, including representatives from John Lewis, Steamer Trading Cookshop, Lakeland, Blue Diamond Garden Centres, Borough Kitchen, Debenhams, Tesco, Essentials, Fenwick, Harrods, Harts of Stur, Home Hardware, Kitchen Range, Kooks Unlimited, Leekes, Lords At Home, Potters Cookshop, Prep Cookshop, Richard Dare and Trevor Mottram.

The winners will be revealed at an awards ceremony in London on October 3 – fingers crossed!

Please click here to see all the finalists…

What More UK visit school children for an inspirational and educational talk on plastics

What More UK made a visit to Peel Park primary school on Monday 2nd of July to answer questions about our plastic products and explain the role the children have in the future of the planet.

Peel Park Primary School pupils have been learning about plastic waste in the environment, how it affects habitats and their own responsibilities to look after the earth, Claire Hilton, year 4 teacher, invited What More into the classroom for a morning of fun and facts about plastic.

Adam Wilkinson, Marketing and Product Development Manager at What More UK said:

“When we first walked into the classroom we asked the pupils if plastic was good or bad- not surprisingly the vast majority said it was bad! What they didn’t realise is the difference between single use plastic and something like a plastic container. To support their learning, we explained how as a company we want to make products that last, meaning less plastic in the oceans and less pollution. This is why we created the UPCYCLED range.”

The children were shown three different types of plastic boxes that were all made from plastic that already exists! The first was a Wham® UPCYCLED box which is made from items like plastic bottles, yoghurt pots and pot noodles. The second: a Wham® Recycled box made from factory waste like plastic offcuts. The third – the one they found the most exciting – made from waste product when producing banknotes, the Wham® Banknote Box!

“We explained to the children that we are doing our job as a manufacturer, making products from items that would ordinarily end up in landfill. The bank are doing their part by recycling their waste … but the UPCYCLED box being created depends on what they do with their waste, as a school, as a family and as an individual.”

Tom Wright, photographer and videographer at What More UK explained further:

“We really wanted to show the children how helping the planet is a huge group effort. We showed them some fun things they can do with empty old bottles, such as creating bubble makers and tornado tubes, but the reality is, what matters is how we get rid of these! Just putting them into a bin means they may end up in landfill, possibly the ocean. Recycling them gives the items a chance to come to someone like us and be made into something useful which will last years! Our Wham® UPCYCLED range is over 90% the strength of a plastic box which is made using ‘fresh’ ingredients. This aspect was so important to us, the products need to last so we can combat the single use/short term use plastic issue.”

Claire Hilton, year 4 teacher at Peel Park Primary School said:

“We are so grateful for Wham coming into the school, it really supported our learning and got the children talking. As a school we can definitely do more to recycle and this is our mission for after the summer. We have our new Wham UPCYCLED boxes in the school hall and the plan is to use these for litter picking, and for storing our recycling. It was really interesting watching the videos showing the process of making plastic boxes and I’ll be personally purchasing boxes made from recycled material in the future. The visit has supported our learning, inspired them and assisted in them growing to become responsible young people who are more aware of their own plastic waste.”

 

What More UK Takes to the Seaside for a Beach Clean

Organised by Sea Life Centre in conjunction with LOVEmyBEACH and Keep Britain Tidy

For years we’ve all known about the ocean plastic problem. Ten years ago, whilst snorkelling in the seas of a Blue Flag beach in Majorca, I saw the how the tide brought in rubbish caught in heaps of seaweed each day. An earlier storm caused the seaweed to come ashore, bringing with it plastic that had been floating on the sea surface. When snorkelling, we usually look out for translucent jellyfish, dodging a nasty sting, instead we kept swimming into translucent plastic film. The suns UV rays had bleached the plastic, leaving a see-through vail that was easy to swim into. I was shocked at how bad the situation had gotten, especially when the beach was Blue Flag certified. Unfortunately, it has taken decades for it to become widely acknowledged.

A general lack of respect and self-awareness for littering is evident in our country and the world as a whole. Most road sides are littered with rubbish, which blows into our seas, pours into our street drains, and gets flushed down our toilets, ultimately polluting our water ways and affecting wild life and the health of our environment.

Over a year ago, What More UK embarked on the pledge to use recycled plastic waste in our products, since then we’ve embarked on learning about the full process. Visiting recycling plants based in the UK, we learnt how complicated the process is made because of packaging being made from so many types of plastics and other materials.

To find out first-hand what plastics are going into our oceans we headed to the fun fair town of Blackpool to take part in a monthly beach clean organised by Sea Life Centre in conjunction with LOVEmyBEACH and Keep Britain Tidy. On a clear Saturday morning 25 What More staff, friends and family met up with 20 volunteers from the general public and headed out with pickers, bags and our Upcycled boxes, dressed in high vis vests ready to clean Blackpool’s huge beach.

After a safety briefing by Emma Whitlock (LOVEmyBEACH Coordinator), we realised how many hazardous items that we could encounter. The Upcycled boxes were brought along to help with the clean, and quickly became very useful for holding broken glass, metal and any other sharp and bulky items of rubbish.

On the outset it became evident that Blackpool’s beach is largely clean and healthy. Most of the waste found had been washed up nearer to the promenade. Here you could see how far spread the smaller pieces of plastic could reach. Some of which we needed a brush to pick up, not a picker.

Waste found on the beach by the team:

  1. Glass bottles
  2. Plastic bottle and caps
  3. Small fragments of Polystyrene packaging and cups
  4. Fishing tackle
  5. Small pieced of broken plastic
  6. Cigarette butts
  7. Face wipes (mashed up with seaweed)
  8. Plastic pots (one of which we tackled off a Seagull)
  9. Cue tips (the plastic stem)
  10. Unidentifiable cloths

We spent a long time picking up cigarette butts on the promenade. The core of most cigarette filters looks like white cotton but is actually a form of plastic called cellulose acetate that is very slow to degrade in our environment.

The spread of Polystyrene was probably the most evident.

A shocking fact: Million-Year Lifespan

“Styrofoam is commonly used in disposable products that are only used once. These products can persist in the environment for more than a million years, however, since polystyrene is not biodegradable. Though it is slow to break down chemically, Styrofoam does however fragment into small pieces, choking animals that ingest it, clogging their digestive systems.”  https://sciencing.com

As a company and on a personal level, the morning really highlighted how the problem has become a part of our everyday lives. We all reported that we noticed litter more prevalently in our local areas once we returned home. Most of which is by the road side waiting for the council to pick up before the wind blows it out of reach into our water ways.

It was a worthwhile morning to meet Emma and to learn about the great work being done by volunteers all over the country. We hope to work alongside Keep Britain Tidy and LOVEmyBEACH in the future to see how we can be of further assistance. It was great to be able to give the Upcycled boxes to Emma to help with future beach cleans. To see the product come full circle by carrying some of the plastic used to produce the Upcycled range was a rewarding exercise and we aim to bring awareness to the problems caused by single use plastic waste. Responsible recycling can help slow and even eradicate a rapid environmental crisis, but more has to be done to eradicate some single-use plastic like straws, cue tips, plastic film food packaging.

As a plastic manufacturer we know how useful in our daily lives it can be. Plastic helps with hygiene and is especially useful in the kitchen, from your bin, sink bowl and reusable food boxes. Its durability can also help with general storage keeping your house tidy. These types of plastic products can last for years in your house, and when worn can be easily recycled and made into other useful plastic products. The correct message about how we use plastic and what plastic products we should use is not widely shared. As a British manufacturer we want to recycle the single use plastics that we have to use day to day, and make products that can help with your food shop (fish and meat put in your reusable boxes) – food boxes and help sort your recycling – Recycle bins.

If you would like to take part in a beach clean or litter picking project visit: Keep Britain Tidy   Sea Life Beach Clean and how you can help.

The key is to educate, and we endeavour to bring awareness as our company evolves and produces more recycled long-life plastic products.

Keep Britain Tidy!

The WHAM group of companies donate £10,000 to Accrington Stanley Community Trust

The WHAM group of companies, headed up by Andy Holt, has donated £10,000 to Accrington Stanley Community Trust.

The Trust is a self-funded, non-profit, registered charity that has been working closely with the Hyndburn community since its establishment in 2007. With their initial intention to bring the professional football club and the community closer together, the trust has now expanded to work in four key themed areas: Sports Participation, Education, Health and Wellbeing, and Social Inclusion.

  • 1000+ hours of volunteering by young people
  • 77 local schools engaged with
  • 1084 children taking part in the Healthy Eating and Exercise Project
  • 115 participants in disability sports
  • 15,000 people participants in 2017
  • Inclusive of toddlers from aged two – people over 50 years old: from the Stanley Kickers club for toddlers to ‘Walking Football’ and ‘Walking Netball’ for the over 50’s

What More UK are the UK’s largest manufacturer of plastic household accessories and storage boxes under their brand names Wham, PushPan and Wham Cook. What More UK’s quality products are recognized globally and currently distributed to 71 countries.

Keen to give back to the local community, they chose to donate £10,000 to Accrington Stanley Community Trust.

Their vision: to use the power of Accrington Stanley Football Club to improve the lives of the people of Hyndburn through participation in sport and exercise.

Martin Fearon, CEO of Accrington Stanley Community Trust, said:

“We are really thankful for the donation made by WHAM. We rely solely on donations to function, being self-funded and a non-profit organisation, so every penny counts and this is quite a substantial amount. The money donated is the first donation to be made to go towards the sports hub development at Higham’s Playing Fields. The costs to finish the state-of-the-art sports facility are around £2.5 million and we still have £1 million to raise to complete it from local businesses, private individuals and fundraising activities. We really strive to give back to the local community and to be as inclusive as we possibly can and the £10,000 off WHAM will really help us do that.”

Tony Grimshaw OBE, Director of the WHAM group of companies, commented:

“I really hope other local businesses see the good that the sports hub will provide for people in and around Accrington and help get it up and running as I know the completion is reliant on donations to make up the remaining cost – any donation is appreciated because every penny counts. What Accrington Stanley Community Trust do for the locals is invaluable and to have even a small part to play is an honour.”

To find out more information about Accrington Stanley Community Trust visit http://www.stanleytrust.co.uk/us/

Launch of our upcycled single use plastic waste boxes

Determined to find a viable solution, with no long-term consequences, to the January 2018 Chinese importation ban on plastic, we have created our UPCYCLED range.

Previously, the UK has not dealt with post-consumer waste plastic within its own shores and has relied on this exportation to countries such as China. The recent ban meant that this plastic would either be burned or buried – neither an ideal solution.

Working directly with recycling centres, we spent countless hours and days testing and trialling a process which is now commercially viable, they have manufactured a product range made from 95% post-consumer waste plastic – UPCYCLED.

Pollution and plastic use is a hot topic, with many influential figures such as MPs taking a stand, choosing to not use single-use plastics (PP plastics) in their day to day lives. PP plastic was traditionally notoriously difficult to sort for recycling, but new sorting technology has made this easier, allowing use post-consumer waste to make a commercially viable range of UPCYCLED products.

The issue still presents, however, with what will come of all the current PP plastic in circulation and lack of a viable alternative? Plastics offer a hygienic, disposable, storage solution for items such as liquids, foods and first-aid equipment.

We have created the UPCYCLED range – strong, durable, lasting storage boxes made from plastic that would have been previously shipped away.

Tony Grimshaw OBE, Director:

“The UPCYCLED range is a huge triumph for us. Instead of finding another way to either pass on the PP plastic (incinerate it – creating toxic chemicals or put it into landfill – where it can take up to half a millennium to decay) we made the decision to work towards a viable long-term solution. We are encouraging other businesses to do the same.”

PP Plastic and the Process of Upcycling:

  • The post-consumer waste is collected, recycled and washed
  • The plastic bales are turned into granules with heat
  • The granules are delivered to the What More UK factory
  • These are then melted and injected into moulds
  • Out of these moulds the UPCYCLED plastic boxes are created

Watch how the range is made: https://youtu.be/zNLv9DVx9zU

What More to upcycle and tackle the plastic waste crisis head on

We have all been aware that plastic waste has become an overwhelming pollutant of our land and oceans. Programmes such as BBC Blue Planet II brought profound awareness to this global problem. As a plastic manufacturer you would be right to ask what part in this story do we play?

Issue 1:  Our oceans are filling with plastic

“You’re a plastic manufacturer, how can you care about ocean plastic?”

You may ask, to what extent does a plastic manufacture care about the environment, when companies like What More UK are adding to the problem? It’s true that we make plastic products, what’s misunderstood is what type of products we make and what plastic we use.  The vast majority of the ocean waste is made up of single use plastic; like plastic bottles, bags, straws and fishing tackle. What More UK do not make single use products, we produce RE-USEABLE plastic products for the home and businesses, one of which is a range of recycling bins. Our products are built with quality in mind to last far longer than your average plastic bag for life or plastic water bottle.

Rather than adding to the problem, What More wants to help create a solution. As the oceans fill with plastic What More is pledging to help create ways of reusing your household plastic waste, especially the type found in our oceans.

Watch how we’re taking single-use plastic and making products out of it: https://youtu.be/zNLv9DVx9zU 

 

Issue 2:  How do we process and re-use our plastic waste

Not only is there a pollution problem, but we also have challenges of how to process the plastic we are already putting in our recycling bins. Last year China announced that it no longer wanted to be the “world’s garbage dump” and banned the import of our recycled waste. If you weren’t already aware, two thirds of our recycled waste were shipped off to as far as Hong Kong to be processed. The sudden ban has left Western countries at a loss as to how to deal with the build-up of plastic and paper waste.

 

Part of the solution

As a plastic manufacturer we have pledged to help the current plastic crisis by making durable, re-usable plastic products from industrial and household single use plastic waste.

Our stance on recycled plastic

Currently…  As a manufacturer of reusable plastic products, we already recycle our own plastic waste by re-grinding and remoulding it into our black products, one in particular is our Eden dustbins. Our products are also made from recyclable polypropylene which is widely recycled. Therefore, if our product is damaged from normal wear and tear you can easily recycle it.

Looking to the future…  In the past year we have been working towards making products from recycled plastic. For our annual exhibition, Spring Fair we launched two ranges that tackle the current plastic waste crisis head on.

Launching Product Ranges

Wham® Upcycled

All products labelled as UPCYCLED are made from reground recycled SINGLE USE household plastic. We are currently developing new product ranges that will be made from this recycled material. This in turn will prevent more plastic going into our oceans. We hope to use this new material increasingly in our vast product ranges.

 

Wham® Recycle

This range will predominantly be black, made from industrial waste plastic like car bumpers and crates. The material has currently gone into our Wham® Bam range. Although recycled plastic isn’t as strong as first grade polypropylene, it still holds on to Wham® Bam’s strong properties making it a robust recycled storage range. A range perfect for tradespeople, garages and warehouse storage.

 

How it works…

WASH & SEPARATE   >   EXTRUDED   >   MELT FILTERED INTO GRANULES   >  RE-MOULD INTO NEW PRODUCT

What More UK joins the exemplary list of Housewares Innovation Awards winners

What More UK took home a highly coveted Housewares Innovation Award at this year’s ceremony, clinching the top spot in the Bakeware Innovation category with the Baker & Salt vitreous enamel collection.

Last night the very best from across the housewares sector gathered to celebrate the successes of the past twelve months at the Housewares Innovation Awards, held at Birmingham’s National Motorcycle Museum.

Organised by Housewares Magazine and its digital partner Housewareslive.net, in partnership with Spring Fair, the Awards recognise and reward the outstanding products, retailers and suppliers that make the sector so great.

On arrival guests were treated to an exclusive drinks reception, providing an opportunity to catch up with old industry friends, colleagues and potential clients ahead of the awards ceremony.

The evening was hosted by actor, presenter, writer and producer Ryan Philpott, who was joined by industry favourites – The Wine Show’s Joe Fattorini and School of Wok founder Jeremy Pang.

Ahead of the awards presentations, sales & event manager Laurie Marrington noted the outstanding calibre of this year’s competition: “This year we received a record number of entries and they truly raised the bar – which is great for the industry, but not so great for our judges who had to pick the winners!”

The full list of this year’s winners and highly commended are available online at www.housewaresinnovationawards.co.uk.

While celebrating the successes of the industry, the Housewares Innovation Awards also took time to honour the vital work of The Rainy Day Trust. For 175 years, the charity has been providing financial assistance to individuals from the home improvement and enhancement sectors. A charity collection took place throughout the evening, the total of which will be revealed on the Housewares Innovation Awards website shortly.

The Housewares Innovation Awards were sponsored by Aspin, the British Home Enhancement Trade Association (BHETA), Brookes & Co, Creative Products, Creative Tops, David Mason Design, Dexam International, DKB Household, Dutch Creative Brands, The English Tableware Company, Gourmet Gadgetry, Harts of Stur, Home Hardware, Horwood, The International Housewares Association (IHA), Joseph Joseph, KitchenAid, KitchenCraft, Lakeland, Magimix, MJ Harradine Ltd, Potters Cookshop, PR Direct, School of Wok, Stax Trade Centres, SMART Worldwide Ltd, T&G, What More UK Ltd, Villeroy & Boch and The Rainy Day Trust.

What More UK Ltd. features on BBC Breakfast

Monday 8th of January 2018 saw a BBC crew arrive very early on site at our Altham factory to film for a news feature looking at how British manufacturing is on the up and in particular exported goods.

BBC Breakfast Business Presenter Steph McGovern was on site as our busy factory was in full production of numerous products destined for the domestic and international markets.

Director Tony Grimshaw OBE was interviewed several times throughout the morning broadcast to explain how the company has steadily grown its export market to now service 71 countries globally.

In addition leading experts in both export and manufacturing were interviewed on site.

Lesley Bachelor OBE, Director General of the Institute of Export and Stephen Phipson CBE, Chief Executive of EEF (manufacturers’ association) were the experts being interviewed.

 

To see a clip from the broadcast please visit:  https://twitter.com/BBCBreakfast/status/950306653043388416

New range of Flash household cleaning tools launches to complement existing surface care products.

January 2018 sees the launch of a brand new range of Flash household cleaning tools into the UK & Ireland.

 

Flash, a UK brand leader in surface care is excited to be expanding its offer with this new range of products, which perfectly complement its existing offer of cleaning liquids, sprays, wipes and Magic Erasers.

 

The new range builds upon the core ethos of Flash by developing tools that really help make cleaning more effective and simpler by putting dirt in its place!

 

Flash surface care products are tougher on dirt, all around the house. Used together the new household tools and surface care products will combine to maximise cleaning power and efficiency.

 

The launch range consists of five mops with a variety of compositions and a two-tone mop bucket with wringer. The five mops available also offer a variety of functions and vary from 30% to 100% microfibre content for that ultimate clean. The range of products will expand further in the second half of 2018.

 

What More UK, who are licensing the Flash brand from Procter & Gamble, have secured a large launch within major retail for January 2018.

 

The new range will be available throughout the UK & Ireland and customers are encouraged to get involved quickly as 2018 also sees the launch of new Flash Ultra Power cleaning products.

 

For further information about this exciting new range please contact What More UK by calling 01282 687047. The range will be exhibited at the Spring Fair, NEC Birmingham – 3rd to 8th February Halls 10-12 Stand 10 D05-E04.

Non-stick site visits by What More UK management

Directors and managers from the sales, buying, production and marketing teams recently visited the Whitford and CCC sites in Cheshire and Wolverhampton. The visits were both very productive and are part of an ongoing commitment to ensure that What More are aligned to offer our customers the best options available when it comes to pre-coated non-stick bakeware.

In a very competitive marketplace the team are always looking at all the available coatings and options available to ensure we have the range and depth of products our customers want & need.

Our manufacturing capabilities help to ensure we are in a unique position when it comes to available options and we are constantly striving to ensure we appeal not only to the UK market, but to the bakeware market around the globe.

We would encourage retailers to visit our manufacturing site to see first-hand the exciting constant development & investment at What More.

Timeless Enamel – Generational Appeal

Vitreous enamel kitchenware started around the middle of the 19th century, believed to have been first seen in Germany as an application on cookware.

Since then it has been a constant division of the kitchenware market with pots and pans and ovenware as well as being popular for outdoor cooking in camping. It continues to evolve, whilst retaining the traditional charm of its origins.

The team at What More introduced the Wham® Cook range of black enamel in 2015 and it has been popular due to the versatility and longevity of enamelware.

Wham® Cook Enamel used on a BBQ to cook prawns on a diffused heat.

In 2017 we launched a new range of oven to tableware enamel – Baker & Salt®. As with the Wham® Cook enamel the Baker & Salt® collection is made in the UK. It is manufactured in a heavier gauge and it is visually striking in a black and cream colourway.

The application of the enamel coating is a multi-stage process and all products are hand finished.

Enamel bakeware and cookware is extremely versatile.

The new Baker & Salt® collection of vitreous enamel oven to tableware has been designed to be both practical and elegant whilst also being durable.

Featuring ergonomic front handles for easier removal from the oven, added safety and convenience.

These enamel items are suitable for a variety of hobs including gas and induction. They can also be used on a BBQ in addition to being metal tool safe.

Cupboard space is always at a premium, this has been considered in the design and the range nests for compact storage in the home.

The hand finished Baker & Salt® enamel oven to tableware has a lifetime guarantee.

The longevity of enamelware means that it can be passed down through generations of a family as heirloom cookware. There is currently quite an upturn in the popularity of enamel in the kitchen as the traditional but timeless retro feel is popular with a broad spectrum of consumers and age groups.

Aesthetics have been very much considered in our Baker & Salt® range and from the two-tone colour combination to the etched logo each product is finished off to a very high standard. This attention to detail makes this enamelware perfect not only for the primary function of cooking, but also for serving at the table.

Savoury and sweet dishes not only cook well in the Baker & Salt® enamelware, they present well. When the last portion has been served up pop the dish in hot soapy water or the dishwasher for a sparkling clean finish.

Bakeware Lifestyle Shoot 2017

With a bakeware photoshoot there is always a great mix of sweet and savoury to prepare and then bake. Nothing goes to waste once it has been in the spotlight and there are always plenty of willing volunteers to help with that. That is handy as we certainly did a lot of baking for our last shoot!

From preparing a lovely delicious pizza with various fresh toppings, to making and decorating a selection of cakes the team worked hard over a couple of days to achieve what was needed from the shoot. A lot of preparation goes into these shoots too, so the planning stage is equally important to make sure time is maximised, ingredients are purchased and the required shots are known in advance.

The Wham® Cook Pizza Tray – makes a perfect 12” pizza.

Although some were, not all of the team on the shoot were experienced bakers. The Wham® Cook bakeware was very easy to use and especially easy to release due to the quality of the non-stick. For example baking a chocolate cake was a joy in our loose based cake tin. Decorating it was fun too. Eating it, well that part you can guess!

Lasagne was ever so simple to prepare in the Wham® Cook Large Multi-Use Tray.

The team prepared chicken a couple of ways. Wings were roasted in the oven on a square tray with chevrons, whilst a deep roaster was used for a roast chicken with accompanying vegetables.

There was always going to be a dash towards the muffins once they had finished their photographic duties.

Who can resist such chocolate temptation? Luckily with the 12 cup muffin pan there are plenty to go around!

The Wham® Cook 21cm Sandwich Tins produced a very light and airy Victoria sponge. Filled with buttercream, strawberry jam and decorated with fresh strawberries, then dusted liberally with icing sugar. It was great fun to bake this cake and even more to eat it afterwards – a cup of tea with that? Well, if you’ve got the kettle on go on then!

What More UK bakes up a treat for Macmillan Cancer Support!

On Friday 29th September our main showroom was transformed into a baking hotspot, filled with cakes, pies and smiling faces. Well who wouldn’t smile over a cuppa and a choice of baked delights?!

It was all for a great cause, The World’s Biggest Coffee Morning, which is Macmillan’s largest annual fundraiser for supporting people facing cancer.

Members of our team baked everything from delicately crimped meat pies from receptionist Debs Feeney to a showstopper chocolate orange cake from Sales Director Andy Riley.

A wide selection of bakeware was used to prepare each bake, from Wham® Cook non-stick cake pans to our patented PushPan® in non-stick and aluminium. The new range of Wham® Cook cake storage also came in very handy for transporting the various bakes to the office.

Our office staff donated generously and a total of £212 was raised.

https://coffee.macmillan.org.uk/ 

What More reacts to urgent plastic storage appeal from the Hyndburn Helpers

When a local volunteer group put out an online appeal for storage boxes for their food bank via social media What More quickly acted to help.

Michelle Davies and David Booth visited the What More offices and in the showroom were shown a selection of the many plastic boxes produced at the company’s Altham factory.

After explaining the scope of the big community project the Hyndburn Helpers are working on it seemed like the Wham® Bam range of plastic box would be ideal. With a large amount of food to be sorted, stored and distributed the storage needed to be robust, secure and allow for a system of identification. The colour options of the boxes would help in sorting all the donated food, one of the biggest tasks ahead for Michelle, David and their team of volunteers.

Michelle Davies of the Hyndburn Helpers said: “After people from around the community have been so generous in donating to the food bank we want to make sure that we can store it all securely and get it to the people who need it most in the local area. Having good strong boxes, which keep the food safe and secure is vitally important to the project”.

“We are totally reliant on donations, as we receive no government funding. When the team at What More came and delivered the boxes we quickly filled them all. The team told us that if we needed some more they could help and we are receiving a second delivery this week”.

Adam Wilkinson, What More’s Marketing & Product Development Manager said:

“As a large local manufacturer we are very aware of our place in the community and we take a pride in it. For many of our workforce the Hyndburn area is where they live or grew up. To find out that people are so in need of food in your local area is a real eye opener.”

“When we heard of the great community work the Hyndburn Helpers were doing and found out they were desperate for plastic storage for their food bank we really wanted to help. In donating our strongest, secure boxes we know that Michelle, David and the team will not have to worry about storing and protecting all the food.”

Products in What More UK’s Wham® Bam range are available in various sizes, from 2.3 litres right up to 150 litres.

Housewares Innovation Awards

In a busy week of two major trade shows, we took time out to attend the Housewares Innovation Awards on the evening of Monday 6 February, and picked up two awards made it a very worthwhile break from the exhibition stand!

We were crowned highly commended in two categories: the Bakeware Innovation Award and the Service Award.

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Success at Spring Fair 2017

Across a number of displays occupying a 255 square metre area of the NEC, we showcased hundreds of products from our homeware and cookware ranges at Spring Fair.

We used the UK’s number one trade fair for home & gifts to launch our new brand Baker & Salt, a range of stylish yet durable enamelware baking dishes. Made from vitreous enamel and with a hand-sprayed finish, these unique products can be used in the oven, as well as on the hob, barbecue and outdoor fire without any buckling. Buyers expressed lots of interest in the products, which will be available to order from April.

New innovations throughout the Wham® range drew buyers to our stand, and cookery demos highlighted the quality and versatility of products in the PushPan® and Wham® Cook ranges.

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New sales representative for What More UK

David Brett, What More UK’s new Sales Representative for the South of England, brings with him over 20 years of retail and wholesale experience within a family business in Ireland. With previous roles in kitchenware and catering equipment, he also brings established contacts and is looking forward to developing more as he grows What More UK’s bakeware customer base.

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