New Collection


Check out our new range of household cleaning mops under the Flash licensed brand from Procter & Gamble.

The new range builds upon the core ethos of Flash by developing tools that really help make cleaning more effective and simpler by putting dirt in its place!

More products to be added late 2018.

View Product Range

View Product Range
Featured Collection

Baker & Salt

Made in the UK with a 10 year guarantee the Baker & Salt Non-Stick bakeware and ovenware range.

  • Double non-stick coating for exceptional release
  • Coil coated to guarantee long lasting performance
  • Oven safe to 230°C
  • Dishwasher safe

View Product Range

View Product Range

New Products

Wham Products

Our British made products include household storage, bakeware, DIY toolboxes, organizers, garden pots, pet care, food storage and wooden brushes, all under the brand name Wham®.

We have selectively expanding our ranges, this includes the acquisition of the patented leak-proof bakeware brand PushPan® in 2015, and in 2017 we launched the brand Baker & Salt, offering a high quality non-stick bakeware & enamelware range. Pressed and enamelled in North England.

Quality & Awards

What More’s superior quality products are recognized globally and we currently export to 72 countries.

In 2014, we were proud winners of The Queen’s Award for Enterprise – International Trade.

We are proudly a member of The Made in Britain Campaign who support & promotes British manufacturing, enabling buyers and consumers at home and abroad to identify British-made products. For more click here.