What More Return to Ambiente in 2023 With Two Stands To Make the Most of the Huge Opportunity

What More UK, the Lancashire housewares manufacturer, and owner of the well-known brand Wham, has been a regular exhibitor at the annual Ambiente tradeshow for more than 20 years. Following cancellation of the event in 2022, the Frankfurt trade show is back to full strength, and What More will return with two stands to make the most of this huge opportunity, held from 3rd to 7th February 2023.

Ambiente is the leading international consumer goods trade fair. Before the pandemic caused 2022’s cancellation, it regularly attracted astonishing numbers of exhibitors and visitors. In 2019 the show saw 4460 exhibitors from 92 countries and 136,000 visitors from 162 countries. With Dining, Living, Giving and the new Working section, Ambiente presents a unique mix of new ideas and products, and provides a major platform for global trends.

What More UK Director Tony Grimshaw OBE is looking forward to returning to Ambiente once again. He said,

We’re absolutely delighted to be returning to Frankfurt in February, and showcasing our latest ranges and trends. Ambiente is such an important event for lots of reasons. We’ve always said we don’t make customers, we make valued friends. It really is the highlight of our year.

All our International Sales Team work really hard, and Ambiente is a very impressive spectacle. Our two stands this year will cover Housewares (plastic mouldings) and Cookware (Bakeware pressed steel). Housewares will be in Hall 9.2 on Stand C05, and Bakeware in Hall 9 on Stand E30. We can’t wait to see friends and make contacts old and new!

What More UK manufacture metal and plastic housewares of all kinds, from around the sink items to garden, garage and officewares. What More is a proud member of Made in Britain and they export UK branded goods to 75 countries around the world, in addition to every major UK supermarket and another 1600 independent retailers.