Wham® showcase brand new products at renowned trade shows

We celebrated a busy month with two renowned trade shows under our belt.

The Spring Fair at the NEC took place 3rd – 6th February, we then travelled to the Ambiente Trade Show in Frankfurt for 8 – 12th February.

Boasting credentials such as being the UK’s largest plastic manufacturing company and being proud owners of multiple national awards including The Queen’s Award for Enterprise – International Trade, it has set us in good stead to showcase our fantastic products both nationally and internationally.

Tony Grimshaw OBE, Director, commented:

“Both the Spring Fair at the NEC and Ambiente Trade Show in Frankfurt have been a huge success for What More UK. The trade shows we attend are a huge part of networking, launching our new products and sharing the Wham® name.

Its really important to communicate with buyers and showcase what we have to offer. Our product range is continuously expanding to match the supply for demand. 2018 was our busiest year to date with record-breaking sales that we are really proud of.

International trade shows, in particular, give us the opportunity to shout about the manufacturing of British products under the Made in Britain Campaign and show the high quality of What More UK products.”

This won’t be the first time Wham® have attended the two trade shows, receiving outstanding reactions to their stands hosted in previous years. Last year saw the introduction of the FLASH range which is already rapidly expanding for 2019 – going from two products to seven. Some of the new items, such as the dustpan, brushes and brooms are now in many stores (independent and chain), in the UK and Ireland.

Tony continued:

“It’s very special as an independent company to have our products flying off supermarket shelves. We put a lot of time and skill into producing quality products as well as raising awareness for British products and environmentally friendly processes. With the pending Brexit and the concern about global warming, awareness of both is hugely important to us.

Wham® had a fantastic time at both shows and I am looking forward to seeing what opportunities arise from them. Both shows, as always, have been superbly organised and a pleasure to be part of.”