All set for TV and film appearances. What More could you want?

Over the past month a great selection of What More UK’s products, from the Wham®, PushPan®, Baker & Salt and Flash brands have been chosen to appear on prime-time television and a new short film.

In early August the production company Studio Lambert got in touch to request various products for The Circle, a new factual entertainment/reality series for Channel 4. To be broadcast 6 nights a week, over 3 weeks in a prime-time slot, The Circle starts on Tuesday 18th of September.

The Circle is a bold new factual entertainment series that will ask provocative questions about modern identity, how we portray ourselves and how we communicate through social media. Individuals from all walks of life will compete in a popularity contest to win up to £50,000. They will all live in one modern block but separately in individual apartments, interacting with one another exclusively through a bespoke voice-activated social media platform called The Circle. We have provided a substantial number of products to help prop out the apartments including bakeware, tools & gadgets, cleaning products, storage and kitchen plastics.


At the end of July a trade press article on really grabbed the attention of our team. The production team of a new short film “Ethel” were looking for product donations from the housewares industry.

The film stars BAFTA award winning actress Miriam Margolyes OBE in the lead role and explores the subject of an elderly lady living alone with Alzheimer’s disease. The aim is to help raise public awareness of people living with Alzheimer’s and dementia.

Contacting the producer to discuss the film it was clear this was a project we could easily help with by donating products from across various ranges to help prop Ethel’s flat in the film. The film was shot in August and a wide selection of products across various ranges were donated for the project.

More information can be seen on the website for Ethel here:  and also on the regularly updated feed on Twitter: @ethelshortfilm

Based on real events, Ethel is a film that looks to raise awareness of how elderly people can become vulnerable when living with dementia.