A trade press article really grabbed the attention of our team recently. The production team of a new short film “Ethel” were looking for product donations from the housewares industry.
The film stars BAFTA award winning actress Miriam Margolyes OBE in the lead role and explores the subject of an elderly lady living alone with Alzheimer’s disease. The aim is to help raise public awareness of people living with Alzheimer’s and dementia.
Contacting the producer to discuss the film it was soon clear this was a project What More could easily help with by donating products from across various ranges to help prop Ethel’s flat in the film, which commences shooting in mid August.
More information can be seen on the website for Ethel here: https://www.ethelshortfilm.co.uk and also on the regularly updated feed on Twitter:
Based on real events, Ethel is a film that looks to raise awareness of how elderly people can become vulnerable when living with dementia.